Committee

Introducing our esteemed committee members, who have an impressive track record of business experience and expertise. Yearly, they generously provide invaluable advice to enhance our program. Their contributions are highly appreciated and instrumental in our continuous improvement efforts.

Joost Volker
Former Oracle
Joost Volker | Emerging Technology Strategist

Former Oracle Blockchain Leader for Europe, Middle East & Africa and BD Director with a specialty in Emerging Technology. He has 25+ years’ experience in ICT and IT Consultancy and has been engaged in several blockchains implementations in the Agritech and Sustainable Sourcing business. He is a renowned speaker and workshop leader on Enterprise Blockchain and his mantra is “Making Blockchain Work”.

Brian King
CGIAR
Brian King | Head of Digital and Data Innovation Accelerator

Since the dawn of the commercial internet, it has been his pleasure and privilege to design and lead initiatives leveraging successive waves of digital technologies for the social and economic transformations. He leads the Platform for Big Data in Agriculture, a global program focused on digital transformation of food systems. He is a former agriculture extensionist and rice farmer.

Jacqueline Pieters - Zetsma
Former Rabobank
Jacqueline Pieters – Zetsma | Chair

Jacqueline is Executive Vice President, Food & Agribusiness at Rabobank. Previously, she was Lead Finance & Investment, Vision 2050 at the World Business Council of Sustainable Development (WBCSD). Holds a Master of Science in Agricultural Logistics and Marketing from Wageningen University & Research and has received executive management training at the Harvard Business School, the University of Chicago Booth School of Business.

Joost Volker
Former Mars
Howard-Yana Shapiro | Retired Chief Agricultural Officer

He was the lead of the Multi-Disciplinary Research Unit of Mars company. He has an impressive background as a university professor, Fulbright Scholar, Ford Foundation Fellow, and National Endowment for the Humanities Award recipient. Additionally, he received the Environmental Sciences Award of Distinction in 2009. Recently, he’s been collaborating with Google X and other groups on a project to combat human stunting worldwide, starting in Africa.

Brian King
CGIAR
Gideon Kruseman | WP3 leader food

Worked in interdisciplinary and multidisciplinary teams building bridges between sciences. Recently in the One CGIAR initiative to Accelerate Food, Land and Water Systems Transformation. The focus is to enhance the access, transparency and use of foresight data and metrics, models and tools, and other foresight products and publications for the pressing issues facing agri-food systems in low and lower middle-income countries.

Jacqueline Pieters - Zetsma
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Jeroen van den Bosch | Chief Commercial Officer

This impact-driven serial entrepreneur possesses a profound passion for innovation, business development, and sales. Boasting over a decade of experience as a founder, investor, and manager in multiple scale-ups. Notably, he esteemed the position of Startupbootcamp President of International Business Development, further solidifying his expertise in fostering global partnerships and spearheading expansion initiatives.