Sustainable open soy
The U.S. Soybean Export Council (USSEC) focuses on differentiating, elevating preference, and attaining market access for the use of U.S. Soy for human consumption, aquaculture, and livestock feed in 80+ countries internationally. Retailers are under pressure from NGO’s, investors and consumers to make their soy supply chains more sustainable. Most of the soy footprint is ‘embedded’ soy, soy that ends up via feed in animal products. Embedded soy has a very long, complex and fragmented supply chain. Despite the desire of some retailers to sell sustainable soy, the complexity of the supply chain makes this difficult without the cooperation and commitment of all partners, from traders, to farmers, to retailers. The soy industry needs to innovate.
Transform the soy industry
Not all countries produce soy that meets the requirements the consumers want (not able to distinguish between “good and bad soy”). The soy supply chain is long and complex which doesn’t help to label the current soy. Farmers can’t prove what kind of soy they are offering. We need to create transparency.
Create full transparency of funding of the transition towards regenerative farming through the use of blockchain (token) technology. Realise growth in available funds for regenerative farming from 3 to 10% by 2026.
An interoperable global data infrastructure that proves the provenance and chain of custody of zero-deforestation soy.
We will start with an active coalition of relevant actors (i.e. adequate representation) which is able to showcase at various key stages along the value chain what is possible to meet specific standards whilst being cost-effective in response to the different market values.
Want to learn more?
Check out the full implementation roadmap for this validated idea to get inspired.