Supermarket of the future

Xander de Bruine

Track owner

Femke Mosch

Track owner


According to Dutch Research (WUR/VU/UU) 80% of supermarkets promote unhealthy food products and according to Deloitte 96% of EU consumers do not trust their supermarkets.


Consumers are empowered and able to make conscious and informed buying decisions about food at their virtual and or physical supermarkets and are able to contribute influence, and impact product offerings in supermarkets through blockchain technology.


Realize a working pilot for a virtual and/or physical supermarket where consumers value the integrity and trustworthiness of the product offering. Category by category.

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