Better eggs for urban consumers

Gijsbert Bos

Track owner

Petra van den Hengel

Track owner


Consumers are unaware of what happens in the egg supply chain, and the margins are not distributed fairly because there is a lack of transparency. Therefore, sustainable and unique poultry farm concepts are less visible and hard to understand and find for the consumer.


100% of the eggs sold in the Netherlands in 2030 are transparent supply chains, which means transparent in production and margins.


1. To develop a transparent supply chain (improved margin distribution and production in the chain) for Smoked Eggs which results in an increase of a 100% turn over.
2. Another egg brand stakeholder is committed to set up a second transparent supply chain.

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